Financial Services

Bank on increased conversions and higher levels of customer service.

Perhaps even more than the ATM revolutionized how people interact with financial institutions, online banking is changing the game today. According to Forrester Research, online banking adoption will grow 55% by 2011 – bringing 72 million households online to open accounts, get statements, pay bills and much more.

As more and more consumers bank online, TouchCommerce™ provides financial institutions with the means to take full advantage of this new opportunity to provide more personalized customer service, satisfy consumers’ expectations and create a clear competitive advantage.

Key Benefits

• Increase conversion rates for online applications
• Take advantage of more up-sell and cross-sell opportunities by better understanding customers’ online behavior and leveraging CRM data
• Decrease service costs by deflecting customer support from the call center
• Decrease “paper” costs by switching consumers to electronic statements and check imaging
• Increase customer satisfaction and help develop more self-sufficient – and profitable – customers

Touch Points of Differentiation

• Industry Expertise - The members of our Financial Services practice have unparalleled experience working with the world’s top financial institutions in their online channel and in their branches, delivering unmatched insight into the best ways to leverage the Web and interactive marketing to drive conversions
• Continuous Optimization - Unlike competitors’ solutions, the TouchCommerce solution doesn’t end with implementation. Our team continuously tests and rigorously optimizes the online experience to increase conversion
• Security - We understand how critical it is to protect private information and have built our solution with those sensitivities in mind. Agents - whether yours or ours - see only what you want them to see, and we develop detailed escalation plans to ensure the right people have the right information, at the right times, to meet your customers' needs
• Accountability - With our unique pay-for-performance model, our compensation is tied directly to your success. We’ll work with you to meet your goals on time, on budget – guaranteed