Retail

Higher conversion and lifetime value check out with TouchCommerce™.

Catalog and in-store revenues are eroding. Advertising/marketing budgets are shrinking. Online competition and commoditization are increasing. After all you invest to drive consumers to your site, you can’t afford not to seal the deal. Yet, 90 to 99% of visitors don’t buy, and more than 50% of shoppers who start a checkout process don’t complete it.

Now, TouchCommerce, with its RightTouch™ system, is ready to analyze your web traffic in real time, profile shoppers and target only those high-value shoppers who are serious, yet at risk of abandonment. By interacting with these shoppers at just the right time and with the right message delivered by highly-skilled live chat agents, TouchCommerce empowers retailers to increase conversions now and customer value into the future.

Key Benefits

Increase overall site conversion by 20-30%
Lift average order value by 10% or more by leveraging cross-sell and up-sell opportunities
Drive down abandonment by 50% or more on critical pages
Reduce return rates of assisted customers to less than half of other shoppers
Capture customer data for CRM/re-selling opportunities

Touch Points of Differentiation

Industry Expertise -The members of our Retail practice have deep industry expertise gained at major catalog, specialty and big box retail chains and will work as an extension of your online team to help you achieve your business goals
Precise Profiling/Targeting - Our proprietary RightTouch system analyzes your web traffic in real-time and conceptually profile them along 3 dimensions: value (high value customer, cart or product), propensity (visitors with serious shopping intent), and abandonment risk (focus on shoppers exhibiting signs of abandonment)
Higher Customer Value - Through real-time profiling and live interactions, you can also take advantage of cross-sell and up-sell opportunities – warranties, services plans, accessories, peripherals and more. At the same time, we help capture registration data to enable future marketing for re-selling/win-back opportunities
Continuous Optimization - Unlike competitors’ solutions, the TouchCommerce solution doesn’t end with implementation. Our team continuously tests and rigorously optimizes the online experience to increase conversion
Pay-For-Performance, Optional Agent Outsourcing - With our pay-for-performance model, you are not only mitigating financial risks, you are mostly getting an ironclad commitment to do whatever it takes to deliver results. You are also getting a perfect alignment of incentives between the two organizations. Our fully outsourced solution means there will be little impact on your own infrastructure and IT, and you will not need to hire the group of experts that launch and continually optimize TouchCommerce programs