InTouch Marketing™

Optimize every touchpoint to drive conversion.

As budgets shrink and the demand for accountability and performance continues to grow, marketers need more effective ways to connect with consumers – and to ensure strong return on their marketing investment.

InTouch Marketing is an innovative, cost-effective solution that enhances online marketing efforts by creating more personalized, intimate, immediate connections with consumers – literally leading them all the way from contact to conversion.

• Embed or offer click-to-chat functionality in targeted email campaigns, online banner ads and paid search ads to engage consumers right at the point of contact. The RightTouch™ system identifies the consumers who respond to promises of expert, human assistance and advice, and filters those who are worth the investment of a live conversation. The RightTouch system then makes these high-value targets available to the RightTouch engagement engine

• The RightTouch engagement platform automatically proposes assistance to the shoppers identified by the targeting layer. When shoppers accept the offer of assistance, the engagement engine establishes the connection with a live sales person
• A team of agents - highly-skilled sales/care professionals trained to be experts on your website and products – then engage the targeted consumers through chat with just the right message, at just the right time. These agents can be ours or yours.
• Every interaction is reviewed by our expert team and analyzed to optimize the experience going forward

• InTouch Marketing increases the effectiveness and ROI of online campaigns: email, banner ads, or SEM
• Live agents provide personalized, real-time service to guide consumers from click-through to conversion by engaging them at the very edge of the sales funnel
• Agents up-sell and cross-sell shoppers to increase the value of their orders; encourage existing customers to migrate online, a more cost-effective servicing channel
• InTouch Marketing optimizes your marketing mix based on campaign results – and optimize live engagement interactions to increase performance going forward

About our technology

• Our RightTouch system is turnkey and integrates simply and seamlessly with your website’s technology and look-and-feel
• In addition to enabling live interactions with consumers via your website, the RightTouch system also provides you with comprehensive back-end reporting capabilities, giving you real-time campaign information including live chat transcripts and conversion statistics
• The RightTouch system is a SaaS platform hosted entirely by TouchCommerce™ at a carrier-grade facility. The RightTouch system is accessible through any common web browser