Real-Time Profiling and Targeting

Deliver the right message to the right customers at just the right time via the real-time analytics of the RightTouch™ system.

Now, for the first time, TouchCommerce™ enables you to make sales-critical determinations for online customers in real time. Our proprietary RightTouch system precisely targets the customers who require your help to convert

RightTouch targets visitors by profiling them by three criteria.

• Serious Shopper - Because every engagement with an agent is an investment, casual visitors with low conversion intent are mostly filtered out
• At-Risk Shopper - The RightTouch system focuses on visitors who are at risk of abandoning your site. Visitors who would likely convert without assistance are also mostly filtered out because engaging them may not result in incremental revenue
• Valuable Shopper - As in a physical store, not all product categories have enough of a profit margin to justify a sales person. The RightTouch system focuses on high-value products, high-value carts and high-value customers

To perform its profiling and targeting function, the RightTouch system observes and analyzes the data available for each visitor on your web site.

• Source of Traffic - search terms, online ads, affiliate sites, competitive sites
• Site Behavior - products viewed, number of visits, recency, pages viewed, timers, back button clicks
• Shopping Cart Selection - products in their shopping carts, high-value or low-value
• Registration/Client Data - CRM/account data, client segmentation, lifecycle data, RFM scores

With real-time customer profiles at your fingertips, you can make informed decisions about who to engage with a live interaction/live chat – focusing your efforts on the customers making higher-value orders and who need the most assistance in order to see their purchase through to checkout.

The RightTouch system gives you the insight you need to deliver precisely the right message at the right time. So you can increase the odds of conversion. Take advantage of cross-sell/up-sell opportunities. Improve the customer experience site-wide to bolster customer satisfaction and lift their lifetime value.